Let's break the ice
What I’m about to share with you is a perfect example of how a misfortune can turn into an unexpected opportunity.
Imagine this: a half-packed suitcase, plane tickets bought, and a knot in my stomach. I was just a week away from leaving everything behind to move to Sydney. I would join some colleagues to embark on the adventure of working in the land of kangaroos.
Everything seemed to be falling perfectly into place, right?
It was March 15th, 2020. I was enjoying a Sunday on the beach in the south of Lima, making the most of my final days with my family (or so I thought).
Suddenly, boom!
The news hit like a bucket of cold water. Decision made: no one in or out of the country until further notice.
A chill ran down my spine.
The pandemic, once a distant threat, had hit us head-on. Goodbye tickets, goodbye accommodation, goodbye new life… goodbye dreams.
“Maybe it’s temporary,” we said to ourselves. But no. Over a year passed without being able to leave the country.
After the initial shock, watching my dream fade away, and facing unemployment in a topsy-turvy world, I made a radical decision:
My future would never again depend on physical borders.
And here’s the irony: that “misfortune” ended up being one of the best things that could have happened to me.
Let me tell you why.
Hi there! I’m Natalia Boada, and this is my journey as a Digital Marketer.
2008
I started working as a hostess and model, where I learned to interact with clients and value my time and money from a young age (yes, that’s me).
2015
After graduating in Business Administration, I worked in sectors like banking and energy at a multinational company, always close to clients.
2020
I decided to move to Australia, but the pandemic derailed my plans. I launched a blog that garnered over 80,000 monthly views and substantial income in less than a year. This is when I discovered my true passion: Digital Marketing.
2021
Thanks to that initial success, I landed my first job as a Copywriter for a brand I admired. I stood out for my ability to connect with the audience and drive over $100,000 in sales for infoproducts. I made the most of this remote work opportunity and got back to my dream of traveling.
2022
I lived in Valencia pursuing a master’s degree in Digital Marketing at one of Spain’s top universities, while simultaneously collaborating with brands from Mexico, Spain, and Argentina.
2023
I settled in Helsinki and realized the importance of mastering the local language and culture to integrate into my new life. I decided to resume my studies and learn Finnish.
2024
I had my first collaboration with a Finnish brand: a language school, where cultural diversity took center stage. I enjoyed helping them boost their conversions with copy and design that highlighted their unique mission.
Thanks to that unexpected turn of events, I found a passion I overlooked at the start of my career. Now, I can help others highlight what they do best and connect with the right audience, no matter where I am.
Today:
I’m ready to write the next chapter.
Want my digital marketing skills to improve your company’s results?
My Academic Background
- 2022 - 2023 Master’s in Digital Marketing and Communication - (GPA: 8.6) - Polytechnic University of Valencia
- 2010 - 2015 Bachelor’s in Business Administration, Graduated in the Top 20% of my class - San Ignacio de Loyola University.
Many of my skills come from online courses and self-learning, but most importantly, from applying everything in my own projects.
Skills
Design & Editing
Photoshop
Canva
CapCut
Filmora
Web Development
WordPress
Divi & Elementor
GeneratePress
WooCommerce & Shopyfi
Analytics & SEO
Google Analytics
Search Console
Ahref & Ubbersugest
Hubspot
E-mail Marketing & Social Media
Active Campaign
Mailchimp
Hootsuite & Tailwind
Meta, Pinterest & Google Ads
My Professional Values
- I Believe in Authenticity: I work only with brands I truly believe in—those that make a real difference in their clients' lives and genuinely deserve to stand out.
- Listening and Learning: I know that listening is key to understanding. I take the time to ask the right questions and get to know your clients and business deeply, ensuring you get the best from me.
- Ethical Marketing: I believe in selling ethically, driven by a genuine desire to give and receive. I want your clients to see the true value of what you offer from the very first interaction.
- Commitment: I pay attention to every detail. From the quality of my services to ongoing support, my goal is to exceed your expectations and achieve exceptional results together.
- Boundless Curiosity: In a rapidly evolving digital marketing landscape with new tools constantly emerging, I embrace the chance to explore the unknown and adapt on the fly.
Since We’re Getting Personal…
How did I end up settling in the land of saunas? I’ve always admired Finland, but living here wasn’t part of my plan.
As I let myself be enchanted by the old continent, traveling and working online, I decided I wanted to stay and study in Spain. But fate had other ideas…
I met my now-husband in a hostel in Madrid. It was love at first sight, and without a second thought, he followed me back to Peru.
After asking my father for his blessing and spending three months exploring my country, we landed in Finland, his homeland, where we eventually got married. Now, I have the honor of calling the land of Santa Claus my home.
Curiosities
- Paranormal Enthusiast: I’ve been fascinated by the paranormal since I was young, thanks to my mom’s anecdotes. I got so obsessed that I joined an extraterrestrial contact group. My first copywriting job was for an angel therapist. Yes, you read that right.
- Biology Fan: I studied biology for a year. I wasn’t sure what I wanted to do, but I was captivated by the mystery of life in all its forms and colours. I dreamed of living in a Discovery Channel documentary.
- My first Job: At 15, my mom signed me up for a modeling course to boost my self-confidence. What I didn’t expect was that it would offer me the chance to work while studying and learn how to manage my own money.
- My Favourite Emotions: Curiosity and enthusiasm. They’re my emotional fuel.